Email
Password
Remember meForgot password?
    Log in with Twitter

article imageAd campaign shows photos of world leaders in same-sex kisses

By Samuel Okocha     Nov 17, 2011 in World
United Colors of Benetton has launched a new ad campaign showing world leaders locked in same-sex kisses in what it called a bid to build a new culture of tolerance.
Executive deputy chairman Alessandro Benetton presented the 'Unhate' ads in Paris on Wednesday.
The Unhate campaign shows Photoshopped images of U.S. President Barack Obama in a real life unlikely kiss with world leaders such as Hugo Chavez. Even religious leaders are not left out in the campaign, which shows the Pope kissing a top Egyptian imam.
A part of the Unhate ad campaign from United Colors of Benetton  showing tweaked photos of world lea...
A part of the Unhate ad campaign from United Colors of Benetton, showing tweaked photos of world leaders kissing
From Benetton
"The campaign seeks to contribute to the creation of a new culture of tolerance, to combat hatred, building on Benetton’s underpinning values,” the Italian clothing and retail company said in a statement.
The company added that the campaign would involve what it called unannounced live actions.
A part of the Unhate ad campaign from United Colors of Benetton  showing tweaked photos of world lea...
A part of the Unhate ad campaign from United Colors of Benetton, showing tweaked photos of world leaders kissing
From Benetton
''Groups of young people will post the manifestos showing kissing leaders on the walls of locations symbolic of the desperately-needed peace process: Tel Aviv, New York, Rome, Milan, Paris," Benetton explained in a statement.
Reaction
The Catholic Church reacted angrily to the campaign, calling it unacceptable.
Vatican spokesman Father Federico Lombardi condemned the use of the head of the Catholic Church in an ad campaign he said was disrespectful and provocative.
The United Colors of Benetton Unhate campaign ad  featuring the Pope kissing Ahmed Mohamed el-Tayeb
The United Colors of Benetton Unhate campaign ad, featuring the Pope kissing Ahmed Mohamed el-Tayeb
Courtesy United Colors of Benetton
"This is a grave lack of respect for the Pope, an offence against the sentiments of the faithful and a clear example of how advertising can violate elementary rules of respect for people in order to attract attention through provocation," the Star quoted him as saying said in a statement.
In response to the Vatican’s protest, the Benetton clothing company on Wednesday withdrew the ad featuring the false photo of Pope Benedict XVI kissing a top Egyptian imam on the lips.
More about benetton, Obama, Gay, Unhate, Kiss
More news from