The corporate-sponsored event in the United Arab Emirates airport has become one of the "most shared" and "most viewed" videos of the week on YouTube and continues to entertain flash-mob fans with its upbeat music and choreographed dance routine.
The well-polished video features dancers who posed as flight attendants, airport staff, store clerks and travelers, who break out in what appears to be an impromptu performance flash-mob style.
The flash mob, which was staged to appear spontaneous, took months of logistical preparations and four days of rehearsal, reports
Incentive Travel and Corporate Meetings. It also took a little ingenuity to get the 50 dancers past airport security, according to organizers. The event was funded by Dubai Airports to promote a new prepaid credit card, DXB Connect, said James Magee, owner of Global Event Management, a Dubai communications agency.
The new credit card, aimed primarily at airport clientele, was launched
Nov. 2, by the Dubai International Airport as a safe and convenient way to make purchases.
"It was really a teaser campaign to get people talking," said Magee. Magee worked with Diverse Choreography, a performing arts agency and school in Dubai, to organise the event.
The response by the half-million viewers on YouTube
has been positive. One viewer said: "The world needs more flash mobs ... makes you forget the bad stuff going on in the world even for just a little while." Another observer said: "Fantastic! In a world with so much sadness, this puts a lot of smiles on a lot of faces."