The ad, titled "Let's do it together" in English, shows a striking young woman walking into a polling station. A man catches her eye and they proceed to the voting booth - together. They both exit the booth, evidently satisfied and suggesting more than just voting took place behind the curtain. They cast their ballots together and leave holding hands.
This is not the first time
sex has been used to gain support and attention for Putin and his party. In July a competition called "I'll tear (my clothes off) for Putin" was introduced. A flock of gorgeous Russian women, calling themselves Putin's Army, asked other young women to "tear something off for Putin" and post it online.
Putin and the United Russia Party are set to take the elections with ease, but in just one week, party support dropped nine points. Many believe the recent drop in poll numbers is directly related to the 'castling' occurring between Putin and current president, Dmitry Medvedev, reports Agence France-Press
. Castling is the act in chess where the king and rook switch places.
Putin sat as president from 2000 to 2008 and recently announced that he will run for president again, letting Medvedev step aside to play the role of prime minister. According to Agence France-Press
, the move has angered many Russians who have likened the move to be monarchy-like.
The ad is sparking anger in Russia, not for its racy content or necessarily its suggestive behaviour, but because in Russia, as in most countries, voting must be done alone.
A member of parliament, Gennady Gudkov, is outraged
and is asking the advertisement to be investigated for violating the constitution. Gudkov said, "United Russia has forgotten that voting in Russia is meant to be secret. According to the law, a person who drops their ballot in the box must be in the booth completely alone," reports The Daily Mail.
In a lighter tone, Wired
has equated the video to an Axe Body Spray commercial, saying "It’s crass sex appeal straight out of Axe’s playbook. Just apply some Putin to your electoral repertoire, and just try to keep the ladies away."