The ad appeared recently in the New York Metro newspaper in which a large woman is dressed in lingerie and the caption reads, "Did your wife scare you last night?"
The model for the ad, 'Jacqueline', was unaware that her picture was being used in such a fashion. The woman owns a website
that is catered to those attracted to larger women. Enraged by the ad and the misuse of her picture, she wrote a letter to the website Jezebel
In the letter, Jacqueline says that a friend of hers had taken the picture years ago, but that she never thought it would be sold to companies or parties that would use it in "rude and mocking ways."
Mostly hurt about the negative portrayal it will have on other girls, she is "mortified" that the picture is being used for the two things she is so ardently against: cheating and body shaming.
"I find the very idea that there exists a business based solely around the facilitation of infidelity appalling. The fact that they are now suggesting that a person's partner not fitting their ideal body size/shape, entitles that person to ‘shop around' is disgusting," she writes.
She goes on to say, "A size 2 woman who sees this ad sees the message: "If I don't stay small, he will cheat". A size 12 woman might see this ad and think "if I don't lose 30lbs, he will cheat". A size 32 woman could see this ad, and feel "I will never find love". It's horrific."
Not forgetting the outrage and horror at the recent upswing in suicides over bullying, she points out,
As has been widely reported, teens are committing suicide in shocking numbers all over the world as direct result of this sort of shaming ridicule. Be it directed at race, size, sexual orientation or anything, bullying is a vicious force in this world. Contributing to this widespread and creeping depression by suggesting, blatantly and without pretense, that fat people are patently undeserving of love and loyalty is repulsive. It is incumbent upon advertisers, and society at large, to act responsibly before foisting something like this onto the world.
In response to her letter, Ashley Madison
's chief executive officer, Noel Biderman, released this statement,
The best thing that could've happened to this woman is that we used her in our ad. Despite what she may want you to think, she is reaping the press for her own pornography website. She took these pictures and signed the release knowing that they were not just for 'personal use.' However, if she can get great publicity from this, all the power to her.
A second ad was released
on Tuesday in which Jacqueline's picture was used again. The second advertisement shows a second woman, thin and in similar lingerie, above Jacqueline. Next to the model is a check mark, while next to Jacqueline is an X. In this ad, it says, "We call it as we see it."
Jacqueline signs off her letter by saying that, "I am a size 32. I am beautiful. I think women of all sizes are beautiful. Beauty is not and has never been one-size-fits-all. I do not appreciate my image being used, without notice or permission, to tell women I have never met otherwise."