An animated music video created from 288,000 jelly beans and 2,460 still frames has become the latest viral craze with almost two million views in just a few days. The video, starring Kina Grannis, features her hit song 'In Your Arms.'
The twenty-six-year-old Internet sensation, who received MTV's award for Best Web-Born Artist, has fans raving about her new video that was created with stop-motion technology and a truck load of jelly beans donated by Jelly Belly.
The project took 22 months to complete and a behind the scenes look at the process can be viewed on YouTube (shown below). It took 1,357 hours of hard work and a 'jelly bean animation team' that consisted of over 30 people. Add two ladders, one still camera, a producer, director, writer, concept artist and 288,000 jelly beans and the finished product is a new creative video featuring one of Grannis' popular songs from 2010.
In the making-of video, director Greg Jardin said some frames would take five minutes to shoot, while others took a few hours. Grannis would spend hours at a time lying down on top of the continually changing jelly bean scenery backdrop on a plate of glass. She was required to constantly change position as each of the 2,460 pictures were taken that make up the final video.
Grannis said making the video was a labor of love. “I wanted to make a video that was very unique and really creative and feels very handmade."
The hard work of Grannis and the team behind the video paid off and the result has been called simply amazing, brilliant and awesome by fans on her Facebook wall.
Grannis hit the big time when she won the Doritos ‘Crash the Super Bowl’ contest in 2008. She earned the right to record a 60 second video that was aired on a commercial break during Super Bowl XLII. Grannis secured a deal with Interscope records and recorded the song "Message From Your Heart." She continues to attract viewers to her YouTube channel where she has accumulated a record 78 million views to her uploaded content.
Grannis says she is surprised at the response to the Jelly Belly video and grateful for her fans who are sharing it with others, through email, in blogs and on Facebook. The singer/songwriter said she can't respond to all of the thousands of messages she is receiving on Twitter, but she appreciates them all. She posted, "I am basically flipping out over all the love for the "In Your Arms" Music Video. I am in disbelief. THANK YOU! ♥."