The endorsement deal was reportedly arranged by Bob Arum's Top Rank Promotions represented by its Vice-President, Lucia McKelvey and Pacquiao's Canadian adviser Michael Koncz.
Hennessy & Co. sells about 50 million bottles a year worldwide, or more than 40 percent of the world’s Cognac, making it the world's largest Cognac producer
The Hennessy endorsement
is just one of Pacquiao's growing list of product endorsements that include, Nike Sportswear, Hewlett-Packard, State Street Produce, San Miguel, among others.
In one of his newest endorsements, Pacquiao asked the client that part of his endorsement fees go a charitable foundation that will support children in need around the world.
The client, State Street Produce
, is a San Antonio Texas-based company specializing in the production and distribution of produce from the US, Mexico and China.
The company said that effective immediately the No.1 State Street produced items will be packed under the Pacquiao label. Previously they were "Beijing" labeled, especially the broccoli vegetables.
Aside from the Hennessy endorsement, several other companies are making arrangement for the world's most popular boxer to endorse their products.
Meanwhile, Pacquiao is winding up his training at the Wild Card Gym and on Monday he will travel to Las Vegas with his entourage to prepare for his third encounter with Mexican counter-puncher Juan Manuel Marquez.
Pacquiao and Marquez are scheduled to face each other in the ring on November 12 at the MGM Grand in Las Vegas Nevada.