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article imageTim Hortons to brew new espresso-based coffees this month

By Andrew Moran     Nov 3, 2011 in Business
Toronto - Tim Hortons has announced that it will introduce new espresso-based specialty coffees starting this month. At a price of $2 per cup, Canada’s largest coffee chain has finally entered the espresso market after expressing interest for quite some time.
Tim Hortons is brewing up the coffee war in Canada. As McDonald’s offers free coffee this week, Tim Hortons has made a bold step.
According to a press release, Tim Hortons announced that it will now be offering cappuccinos made with premium espresso, lattes, mocha lattes and other specialty beverages. It will cost $2 per cup and will be served at more than 2,500 locations across Canada and the United States starting as early as next week.
This latest move by Tim Hortons will help it shy away from its traditional coffee and baked good shop, which helped it become the largest coffee chain in Canada. Also, the $2 cost will hopefully help cost-saving customers leave the Second Cup and Starbucks chains and start purchasing specialty coffees at Tim Hortons.
“We carefully explored lattes for some time,” said CEO, Executive Chairman and President of Tim Hortons, Paul House. “The unique blends we've developed deliver a rich, creamy drink, consistently and fast. With nearly half a century of coffee experience, we've learned how to produce premium coffee, consistently, at value prices.”
Tim Hortons will use 100 percent Arabica beans.
The new items will complement their other specialty coffees, including the French Vanilla Cappuccino and Café Mocha.
“We're also helping introduce high-quality lattes at a value price to people outside larger cities,” added House. “A good latte isn't easily available in many communities. Now, anyone can enjoy a delicious latte in one of our thousands of locations, or grab one in a drive through window, any time of day."
These beverages will be available for purchase in Ontario starting Nov. 14 and in the rest of Canada and the U.S. in the middle of December.
This news comes as Tim Hortons recently introduced its Beef Lasagna Casserole to its menu.
What will you choose? A $3.52 espresso latte at Starbucks or a $2 10-ounce espresso at Tim Hortons?
More about Tim hortons, Espresso, espresso coffee, canada coffee chain, Brew
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