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article imageJapan urges citizens to embrace energy-saving 'Warm Biz' campaign

By Andrew Reeves     Nov 2, 2011 in Environment
Tokyo - Japan is encouraging its citizens to embrace the 'Warm Biz' campaign, which encourages people to keep warm this winter by layering in warm clothes, rather than turning up the thermostat.
Due to anticipated energy shortfalls with the approach of Winter, the government of Japan is encouraging its citizens to embrace a "Warm Biz" campaign by layering in warm clothing before thinking about turning up the thermostat.
A "Cool Biz" campaign was initiated in the summer of 2005 to deal with peak energy demands to run air conditioners, so Japanese residents have some experience with sacrifice when energy is scarce.
The Ministry of the Environment recommends layering in warm clothes during the day to keep warm, and heating towels near the dinner stove to put in your bed at night. They also recommend that for dinner, "you can lower the heat if you enjoy 'nabe' with your family and friends, making both bodies and the room warm," reports "The temperature will feel higher than it actually is thanks to steam from the pot."
In the wake of March's devastating tsunami that left almost 16,000 people dead across the country and caused a category 7 nuclear meltdown in three reactors at the Fukushima Dai-Ichi Nuclear Plant, Japan has taken over three-quarters of their nuclear plants offline in an attempt to re-evaluate safety measures to prevent such a meltdown from happening again.
As such, available energy reserves have fallen by as much as 60 per cent.
Kansai Electric Power Co. has announced that they have not secured enough energy to meet the anticipated demands over the winter, and are expecting to face a 2.53 million kilowatt shortage by February, 2012, when energy demand peaks. The Telegraph also reports that while Tokyo Electric Power Co., another Japanese power utility, claims to have secured enough energy to meet winter demands, if their estimates are too conservative, they too may face shortages.
But the government does not stop with its citizens in requesting energy conservation. The Environment Ministry is also putting pressure on companies, factories, hospitals, and even their own government ministries to keep the thermostat low during the winter to help save scare power. notes that "consumers in Japan have long been used to a plentiful and reliable electricity supply that powers everything from garish neon signs to heated toilet seats."
Japan can likely expect a colder, darker winter ahead.
More about Japan, nucleal power, fukushima nuclear plant
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