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article imageTarget stores to open at midnight on Black Friday

By Leigh Goessl     Oct 29, 2011 in Business
Minneapolis - Tired of getting up before the crack of dawn to go wait in line at your favorite stores on Black Friday to be first in line?
For the 2011 holiday seasons, shoppers have no worries, Target has just set a precedent where shoppers need not even go to bed after their Thanksgiving meals.
The retail giant has announced its stores will be opening at midnight on Thanksgiving day, which is four hours earlier than last year's Black Friday promotion.
According to a press release issued by the Minneapolis-based retailer, the store will open at midnight "to provide shoppers with a jumpstart on unbeatable Black Friday deals."
“The holidays bring hectic schedules and tight budgets, so extending store hours and offering lots of additional ways to save makes Target a great choice for affordable, one-stop holiday shopping,” said Tina Schiel, executive vice president, stores, Target.
The Associated Press reported Susan Kahn, Target spokesperson, said the extended 23-hour opening was "a response to customers' demands."
In addition to the midnight opening, Target said they will be offering extended hours all season, including staying open until 7 or 8 p.m. on Christmas Eve (Christmas Eve hours will vary by store and consumers are asked to check locally).
A new Black Friday precedent was set last year by a number of retailers such as Toys 'R' Us, Sears, Kmart and Walmart, to name a few, by opening their doors on Thanksgiving Day. Target perhaps raises the bar this year for the Black Friday retail craze. How long will it be until other retailers follow suit and just stay open 48 hours starting Thanksgiving Day?
Digital Journal reported last year on an incident where shoppers were trampled during Black Friday madness at a Buffalo, N.Y. Target.
Target announced earlier this year the corporation plans to expand and open its doors in Canada in 2013.
More about Target, Black friday, Thanksgiving, Shopping
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