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In the Media

article imageRon Paul releases 'consistent' television ad in large media buy

article:313145:44::0
By Michael Krebs
Oct 21, 2011 in Politics
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With 72 percent of Americans in a new poll believing the country is heading in the wrong direction, Republican presidential candidate Congressman Ron Paul released a new ad campaign and announced a major ad buy.
A new AP-GfK poll found that 72 percent of Americans surveyed believe the country is heading in the wrong direction, according to a Politico report. 81 percent of those polled described the economy as "poor."
It is this sentiment that has driven the prospects for the Republican Party's candidates nationally and regionally, and it is in this atmosphere that Republican presidential candidate Congressman Ron Paul released a new television advertising campaign that positions his candidacy under a consistency banner.
In the commercial, Paul goes on the offensive and compares his White House bid to that of the other leading candidates for the first time.
"Who will lead," the spot asks, listing one after the other the shortcomings of Paul's competitors. President Obama is stamped with a "failure" label, after claiming that "change has come to America;" Herman Cain is tethered to TARP, stamped with "bailouts are a win-win;" Mitt Romney is seen talking about a need for more economic stimulus, stamped with another headline "Mitt Romney defends Wall Street bailouts;" Rick Perry is tied to his association with Democrats on the bailouts, headline reading "Perry joins with democrat to push for bailout."
The Paul campaign announced the distribution of this commercial along with another one, as a large media buy investment was slated to hit the air.
"The 30-second spot 'Plan' clearly explains Paul’s balanced budget plan to voters, and the 60-second spot 'Consistent' compares his distinguished record of advocating conservative principles with the records of his establishment opponents Herman Cain, Mitt Romney and Rick Perry," a press release read on Paul's campaign web site. “'Plan' and 'Consistent' are part of a two week, multi-million dollar blitz in the key early states of Iowa, New Hampshire, South Carolina and Nevada. The campaign will also run radio versions of these spots, and complement the broadcast push with substantial voter outreach on the same topics."
"I've been talking about these problems for a long, long time," Paul concludes in the spot. "Now we're bankrupt, and we have to decide which way we want to go."
article:313145:44::0
More about Ron paul, Advertising, Advertisement, 2012 presidential election, 2012 elections
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