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article imageYouTube rolls out movie rentals in the UK

By Kev Hedges     Oct 8, 2011 in Internet
YouTube has launched its own movie rental service featuring over a thousand feature films for users in the UK. Among the blockbuster titles featured are British classics like Monty Python’s The Meaning of Life and Lock, Stock and Two Smoking Barrels.
Prices for the films range from £2.49 (USD $3.87) to £3.49 (USD $5.42) and users will have 30 days to watch the movies rented and then have 48 hours to complete the movie. The film rental service goes in direct competition with LoveFilm who boast over 70,000 titles and 1.6 million customers. YouTube though have signed deals in the UK with film distribution giants such as Sony Pictures, Warner Bros, Universal and Lionsgate as well as television stations Channel 4 and Channel 5 who already have their programmes available on the site.
The UK becomes the third country, after Canada and the US, to enjoy YouTube movie rentals online. Users will be able to access the movies from any computer including Android tablets and select Android smartphones. The only requirement being that users must be signed into to their YouTube account.
Founded as recently as 2005 YouTube has become the leader in online video, sharing original videos worldwide. In its blog statement the company stated:
We’ve got some cracking films to keep everyone entertained through the upcoming winter months and beyond. From blockbusters like The Dark Knight and Reservoir Dogs, to new releases such as Hanna, Fast Five, and Red Riding Hood, and even British classics like Monty Python’s The Meaning of Life and Lock, Stock and Two Smoking Barrels.
A quick glance into the YouTube movie site sees Exit Through The Gift Shop take the lead in most rented film. Tech Crunch Europe reports, YouTube pricing band for movie rentals matches those of competitor LoveFilm.
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