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article imageGoogle's Chrome surpasses Firefox share in Philippine market

By Leo Reyes     Sep 28, 2011 in Business
In just three years since it was launched in the Philippines, Google's Chrome browser has surpassed Firefox's share in the local market.
According to Statcounter.com as reported by Inquirer.net, Chrome's market share in August was 51.7, up from 50.11 from July this year. Firefox had a 34.66 percent share in August, down from 36.35 percent from July while Internet Explorer had only 10 percent.
Chrome had a share of 24 percent in August of last year while Firefox was way ahead with a share of 53.02 of the market.
“Three years ago, we launched Chrome to help spur innovation in the browser space. We built Chrome with a turbo-charged JavaScript engine to run cutting edge web applications, and we built in the latest HTML5 technologies,” the Silicon Valley-based company said in a statement.
“As a way to make all browsers better, we open-sourced Chrome so other browser vendors can use our technologies. As a result, the pace of innovation in browsers has greatly accelerated since Chrome came along.” the statement added.
Chrome's rise as the top browser in the Philippines can be attributed to its fast browsing speed, friendly options and its local content.
Techie.com.ph says "Stability also plays a key factor as each tab is treated as a separate application, thus preventing the entire browser from crashing should one page conk out."
For many years, Microsoft's IE has been dominating the Philippine market until Chrome joined the competition for a share in the local market for browsers.
Chrome has been relentless in its quest for the top spot and now its marketing campaign and strategy paid off.
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