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Amazon Kindles the Tablet Fire

By Milo Noblet     Sep 28, 2011 in Technology
Online retail giant Amazon is entering the tablet market with the launch of the Kindle Fire. The new tablet is smaller than Apple's iPad but comes at a price point that some believe will make it the king of the Android tablet space.
Amazon has today unveiled its long-awaited tablet device, the Kindle Fire, which is expected to be the biggest challenger of the Apple iPad's dominance of the market. The Internet retail giant showed off its seven-inch tablet at Wednesday's press conference in New York, with a US retail price of just $199, compared to the iPad's $499, it is bound to damage Apple's market share.
Unlike the iPad and other tablet devices, the Kindle Fire does not have a camera, or the ability to use mobile broadband (although WiFi and Bluetooth tethering is possible). The Kindle Fire also has a smaller screen than most other tablets such as the Motorola Xoom, Samsung Galaxy Tab 10.1 and the iPad, which has a 9.7inch screen. The Kindle Fire has a seven inch screen, the same as the original Samsung Galaxy Tab, which was in fact rather successful due to the increased portability.
Amazon also revealed a new Kindle, with a resemblance of Barnes & Noble's latest "Nook" e-reader, the Kindle Touch has a monochrome screen, consistent with the currently available Kindles and will cost $99 (3G version $149), the non-touchscreen version will cost $79. Advert-free versions are available at a premium.
While there are now some who are questioning whether the Kindle Fire can take market share from Apple's iPad, TechCrunch believes this launch positions Amazon as the king of non-Apple tablets.
In the United Kingdom, only the basic Kindle will be available, at £85 (around $133) for the ad-free model.
Amazon s new Kindle Fire  full colour 7  multi-touch display  Wi-Fi
Amazon's new Kindle Fire, full colour 7" multi-touch display, Wi-Fi, Inc.
Amazon CEO Jeff Bezos told the press that Amazon aimed to make a device that included the highly popular e-reader, Internet browsing and Amazon's "Prime" download service, saying "We asked ourselves: 'is there some way we can bring all of these tings together into a remarkable product offering customers would love?' Yes, the answer is the Amazon Kindle Fire".
The Kindle Fire will have to live up to high expectations however: research estimates that the Kindle Fire will sell between three million and five million units in its first year, compared to the iPad's nine million units in just two months. The Fire is to come with a thirty day free trial of Amazon's Prime service, the premium membership service that allows users to stream videos and have free delivery of Amazon goods.
Amazon has around half of the e-reader market, and sold around three million Kindles in Q4 of 2010, according to researchers IDC.
Stock wise, rival retailer Barnes & Noble saw their stocks take a big hit,, with shares falling as much as nine percent as the Amazon CEO revealed the new range of Nook-resembling cut-price Kindles. The stocks fluctuated a little, but at the end of the launch they were still down by seven percent. Amazon's stocks were up a round 3.5%.
According to Engadget the Kindle Fire will have a seven inch IPS LCD display with Gorilla Glass coating, a 1GHz dual-core processor, 512 megabytes of RAM and eight gigabytes of on-board flash storage. There's access to the Android Appstore (but not the Android Market, as the device has yet to be Google-certified), Kindle books and also free Amazon Cloud storage
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