Twylah is a San Francisco-based startup that offers optimized Twitter brand pages for celebrities and businesses. Today, I am pleased to feature Kelly Kim, one of the founders of the platform.
Cendrine Marrouat: Hello Kelly, it is great to have you. As a starter, tell us a little bit about you.
Kelly Kim: Thanks, Cendrine! Nice to be here.
This is always the hardest question for me. I'm a mom of two little ones, first and foremost, and co-founder of Twylah. Before all that, I spent my career in the nonprofit arena.
CM: When did you decide to create Twylah? And why did you choose to focus on Twitter?
KK: Eric Kim, CEO of Twylah, had the idea to create Twylah about 18 months ago. He chose to focus on Twitter because he felt that (at that time) Twitter had the most “problems” – not problems as we normally think of them, but “problems” in the way an entrepreneur thinks of them. An entrepreneur like Eric sees "problems" in terms of the cool innovations that can be created in response to the initial disruption from other cool innovations. In this case, he saw an opportunity to create something in response to the disruption that was (is!) Twitter.
CM: What makes Twylah different from platforms like Paper.li, for example?
KK: Twylah creates pages for YOU, as a business or publisher, based on your trending topics. These pages provide you and your business a fantastic way to showcase your content in a dynamic, engaging, and SEO-friendly way. Twylah also provides options for our users to take full ownership of their Twitter content via a custom domain.
CM: Could you give us examples of celebrities and brands that use Twylah?
KK: There are a lot of them! But I'll give a few examples of our earliest adopters, who are close to our hearts for obvious reasons, Janet Jackson, Bon Jovi, Holly Madison, Pedigree, and American Heart Association.
CM: How have you used social media to create a buzz about Twylah?
KK: As we say on Twitter, "LOL" because I'm not sure we ARE creating a buzz on social media about Twylah. But I do feel that this is somehow happening FOR us ("the buzz"). It's happening for us, not because of anything we've done, but by our users who have seen the real value we offer.
That said, as "chief tweeter for Twylah," I do feel that I engage. I show (genuine!) appreciation for our fans, and I answer all questions as quickly and thoroughly as I can. I also try to provide great content to keep followers interested. I do this on social media platforms as well as through email.
Other than that, the buzz truly has come from enthusiastic users.
CM: Do you plan to expand brand pages to other social media sites?
KK: We are considering options for expansion, but various social media sites have different and nuanced methods of engagement. We are clear on how our product and service benefits Twitter users.
When we are clear on how our pages will benefit users on other platforms, we'll go for it. Until then, we are very happy serving Twitter.
CM: Where can people find more information on Twylah?
KK: Our website is http://www.twylah.com/CM: Any last words?
KK: I just want to say that our platform works best for businesses and brands who create great content on Twitter. It doesn't matter how many followers you have, how famous you are, how long you've been on Twitter, etc., what really matters is your great content. If you tweet consistently and create great content, Twylah is for you.
Thanks a lot, Cendrine! Appreciate the opportunity to speak with your community and followers.