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article imageAmazon announces Kindle users can borrow e-books from libraries

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By Andrew Moran     Sep 22, 2011 in Business
New York - Amazon announced Wednesday that Kindle customers can now borrow more than 11,000 ebooks from libraries across the United States. Local libraries are now announcing implementing the system and informing their visitors.
In a news release Wednesday, Amazon announced that Kindle users can now borrow e-books from more than 11,000 local libraries across the United States. Each Kindle library e-book will still consist of the the e-reader’s functionalities and features, including margin notes and social media integration.
How does it work? Kindle customers will be required to go to their local library’s website, search and select the book they want to borrow, select “Send to Kindle,” be redirected to Amazon to login and then the book is sent through either Wi-Fi or USB.
The method is also compatible using the Kindle app for a PC, BlackBerry, iPhone, iPad, iPod Touch, Windows Phone and Mac.
“Starting today, millions of Kindle customers can borrow Kindle books from their local libraries,” said director of Amazon Kindle, Jay Marine. “Libraries are a critical part of our communities and we're excited to be making Kindle books available at more than 11,000 local libraries around the country. We're even doing a little extra here - normally, making margin notes in library books is a big no-no. But we're fixing this by extending our Whispersync technology to library books, so your notes, highlights and bookmarks are always backed up and available the next time you check out the book or if you decide to buy the book.”
Amazon, though, isn’t the first company to apply library e-books. They are already available on the Sony Reader, smartphones, laptops and Barnes & Noble’s Nook.
Chief executive of OverDrive, a provider of e-books to libraries and schools, Steve Potash, told the New York Times that this announcement will bring millions of people to the public library. However, public executives are not thrilled because it could dismantle the traditional sales model.
Despite this, publishing analysts say the demand for library e-books will only increase in the coming years.
Local news outlets are reporting on their library’s new offer of e-books that are compatible with the Kindle.
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