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article imageReport: Amazon in talks to launch Kindle e-book lending system

By Andrew Moran     Sep 12, 2011 in Business
Seattle - Amazon is reportedly in talks to launch a Kindle e-book library lending system. Amazon users would pay a monthly fee for access to the company's digital library. The rumors have it that it would be like "Netflix for books."
Rumors are surfacing among media outlets that Amazon is planning to establish a lending library of e-books on its successful Kindle device, according to a Wall Street Journal report. The subscription based library would be distributed similar to the Netflix model.
According to people close to the situation, Amazon is in talks with book publishers about the service where users would pay an annual fee of $79 to access the content. So far, sources say publishers are not keen on the idea, although Amazon has reportedly offered publishers a considerable sum.
The service would first only be available in the United States.
There are websites that already offer this service, such as and, but experts at The Next Web say that they wouldn’t be as successful as an e-book library because they are for offline parperback and hardback books.
The rumor surfaced prior to Amazon releasing its tablet device, which has prompted many analysts to suggest that the company could be a considerable threat to Apple in the tablet market.
PC World writes that if the plan is implemented, Amazon will dominate the market, especially if it is integrated with Amazon Prime – a $79/year service that offers free two-day shipping, one-day shipping for $3.99/item and unlimited streaming of its Amazon Instant Video service at no additional cost.
This comes as Amazon recently introduced its Kindle Textbook Rental, which gives students up to 80 percent off the retail price of textbooks. They receive these savings by renting ebooks from the Kindle Store.
More about Amazon, amazon kindle, ebook library, amazon prime
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