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article imageFord ad speaks out against competition's stimulus dollars

By Michael Krebs     Sep 10, 2011 in Business
Detroit - In a new television commercial supporting Ford's 'press conference' campaign, a Ford customer explains in detail his anti-bailout positions that determined his purchase of a Ford vehicle.
Political positions are almost never shared in American advertising campaigns, as there are often concerns that one position or another could alienate existing customers and prospects.
So, it was quite unusual for Ford to release a television commercial in support of their "press conference" campaign that featured an openly political slam against the Obama administration's economic stimulus program.
President Obama's economic stimulus agenda was demonstrated aggressively in Detroit, after General Motors received a generous heaping of federal dollars to remain in operation. The matter was criticized broadly, and General Motors was given the label of "Government Motors." And as recently as April 2011, "Government Motors" was criticized further for not turning a "GM comeback," as the New York Post described it in their report.
Ford executives, facing the same economic pressures and employee pension issues as those experienced by General Motors, criticized the president's move and refused to accept federal stimulus dollars.
Ford's decision was cheered by fiscal conservatives as a beacon for free market capitalism in the face of what appeared to be an increasingly socialist agenda emerging from an already-beleaguered White House.
In the Ford commercial a "reporter" asks the Ford customer if "buying American" was an important part of his decision.
"I wasn't going to buy another car that was bailed out by our government," the new Ford customer says into microphones at a staged press conference. "I was going to buy from a manufacturer that's standing on their own. Win, lose or draw. That's what America is about; is taking the chance to succeed and understanding when you fail that you've got to pick yourself up and go back to work. Ford is that company for me."
More about Ford, Stimulus, Economic stimulus, Obama, Manufacturing
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