Wall Street Journal
has specifically mentioned, "the music will not actually be hosted on Facebook's servers." The music itself will be delivered through third-party services (like Spotify, Rhapsody, etc.). This is different from what Google, Amazon and Apple have launched or will launch soon.
Facebook has already become a huge platform for games and applications. Similarly, they're trying to become a major platform for music as well.
Although Facebook is already the most popular social network worldwide, with more than 750 million registered members, its founder, Mark Zuckerberg, is eager to make the website more addictive for users. As a matter of fact, music is not the only aspect of Facebook's strategy to make the site more enticing; the company also intends to partner with other media content platforms, such as Netflix.
According to Firstpost
, "They are working on a platform for music whose goal is to create a connection between the fans," said a Facebook official, but asked the journalists to not reveal his identity, because the plans are confidential.
A Facebook spokesperson told Mashable
, "There’s nothing new to announce, many of the most popular music services around the world are integrated with Facebook and we’re constantly talking to our partners about ways to improve these integrations."
Will Facebook succeed in attracting more users and making sure their competition doesn't outrank them? We'll have to wait and see.