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article imageYahoo to debut eight short-form Web series in fall

By Andrew Moran     Aug 31, 2011 in Internet
Los Angeles - It has been reported that Internet giant Yahoo is premiering eight short-form online series this October. The reality shows will feature Morgan Spurlock, Judy Greer and Niecy Nash. Each show will be aimed towards the sentimental type.
Yahoo has been one of the Internet giants since the mid-1990s. Since its early days as a general search engine and email provider, it has evolved into a company that offers video sharing, social media networking, news and among other things.
It is now entering the Internet television market, otherwise known as the web series. Although Google has openly stated that it will not enter television production, Yahoo is trying to capitalize on the opportunity this autumn.
As of October, Yahoo will be debuting eight short-form web series, but none of them are scripted dramas or sitcoms, according to Variety. This is part of Yahoo Executive Vice President Ross Levinsohn's strategy to implement premium entertainment content to the Internet.
Unlike other web series startups, Yahoo will be bringing in some well-known celebrities, including Morgan Spurlock of “Super Size Me,” Judy Greer of “Love & Other Drugs,” Niecy Nash of “Reno 911” and Cameron Mathison of “All My Children.”
Spurlock’s show, “The Failure Club,” is a documentary series that attempts to conquer fear of failure. Meanwhile, Nash’s “Let’s Talk About Love” is a weekly show that discusses love and relationships. Greer will host “Healthy Gal: A Work in Progress,” a show that investigates how to best stay fit when travelling on the road.
Other shows include an entertainment news show called “OMG! Now,” two cooking shows, “Blue Ribbon Hunter” and an untitled food program, “Ultimate Proposal,” a program that teaches men how to give a memorable proposal, and a series where a celebrity surprises a fan called “Your Friends Will Never Believe You.”
Yahoo, which has gained considerable grip for its original programming “Prime Time in No Time,” a video recap of the previous evening’s television shows, receives 178 million monthly visitors.
It has been reported that Yahoo is interested in acquiring Internet television service Hulu, which is owned by several companies, including News Corp., Walt Disney Co. and NBCUniversal, notes the Los Angeles Times.
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