HBO has won the premium channel tug of war for the right to distribute the November 12 Manny Pacquiao-Juan Manuel Marquez pay per view event.
Top Rank president Todd DuBoef revealed today that the November 12 pay per view, headlined by Manny Pacquiao and Juan Manuel Marquez will be broadcast by HBO / Time Warner and not Showtime, who televised and distributed last May’s Pacquiao-Shane Mosley card.
“We had two incredible and unprecedented proposals from enormous media companies,” DuBoef told Multichannel News. “HBO’s proposal included all of the Time Warner entities – which include both digital and cable nets, its publications and very aggressive marketing — and that was obviously something that we were interested in.”
The announcement is a homecoming for Pacquiao, the popular Filipino boxer, who has been an HBO staple since he first won the attention of American fight fans with an upset stoppage win against Mexican star, Marco Antonio Barrera in 2003.
A rift had developed last year between HBO and Top Rank CEO Bob Arum over alleged favoritism to rival promoter, Golden Boy Promotions and the bad blood sent the veteran promoter to rival network, Showtime for Pacquiao’s May pay per view against Shane Mosley. Since then, HBO Sports President, Ross Greenburg has retired from his spot as head of HBO Boxing, but there has been no correlation drawn between Greenburg's resignation and Pacquiao's return to the premium cable network.