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article imageUK store to sell replica of Pippa Middleton's bridesmaid dress

By Christopher Bates     Aug 4, 2011 in Business
UK department store Debenhams has announced plans to release a replica of Pippa Middleton's bridesmaid dress, which she wore earlier this year at her sister Kate's wedding.
After being bombarded by fanatics that wanted a similar dress to that of Pippa's, Debenhams will attempt to cash in on the idea.
The original dress - designed by Sarah Burton for Alexander McQueen - reportedly cost around £20,000 ($33,000). The replica, however, will cost £170 ($277).
A replica of Pippa's emerald green evening gown is also expected to go on sale for £99 ($161), alongside a flower girl dress for £48-£52 ($78-$85), depending on its size.
UK clothing store Peacocks also has a £60 ($98) version of the Royal Wedding-inspired dress, which will be sold exclusively online starting August 7.
Alain Mehada, chief personal shopper at Debenhams on Oxford Street, said: "The ivory dress worn by Pippa is the most requested by far.
"Both men and women everywhere were instantly talking about Pippa, so naturally brides-to-be will want to emulate her classic look - both for themselves or their bridesmaids."
More about Pippa Middleton, The Royal Wedding, Debenhams, Bride, Bridesmaid
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