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article imageCompany to add an air of suburbia to Manhattan Special

By Camden Yorke     Aug 4, 2011 in Environment
New York - With little green space in New York City outside of Central Park, even the slightest bit of nature immediately catches a New Yorker's eye. For that reason, one Manhattan-based company is adding some curb appeal to the concrete jungle.
The Participation Agency, a New York firm that works to "unite brands and investors with creative ventures that shape and challenge the cultural landscape," is preparing to launch its latest project: a 3,200 square foot "backyard area" for rent.
The area--located in the Lower East Side at 145 Ludlow Street--is known as "Time Share Backyard" by the firm, and will provide those who rent the space with a venue in which to barbecue, host gatherings or simply lay out and enjoy the weather.
The Participation Agency's Director of Ventures, Jacqueline Kavanagh, told the New York Post of what inspired her to pursue this community project.
"I love New York more than anything, but--some days in the Summer--getting out to the beach is a hassle and getting to Central Park is a hassle," said Kavanagh.
Workers laying down grass for The Participation Agency s new rental area.
Workers laying down grass for The Participation Agency's new rental area.
Robert Miller
This plot of paradise, however, does not come without its stipulations. In addition to the $50 hourly fee that must be paid in order to rent the area, any equipment that is to be used--barbecue grills, kiddie pools and food, for example--must be rented through the agency.
With so much money to be spent, is it possible that New Yorkers will simply stick to the areas that they normally frequent, free of charge, instead?
Denise Calma, a resident of Queens, NY, appreciates the area's purpose, but feels that its use would dig too deeply into her pockets.
"On Summer days, it sounds like a good spot for picnics or laying out and relaxing," Calma said. "Then again, paying for it doesn't sound appealing."
Calma, who must commute to the City for work, feels that she could save money by visiting other green spaces, but other people--for whom the commute is less convenient--could truly benefit from The Participation Agency's project.
"Central Park and The High Line are definitely my top choices in The City for a natural or green escape," she said, but "[the project] would give everyone a nice change from the busy streets and chaos of everyday life in Manhattan."
The "Time Share Backyard" is open to the public and available for rent beginning August 15.
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