Born from an innocent private video shot by a student in a high school TV studio in 2002, The Star Wars Kid Video became a phenomenon and a testament to the power of the internet beast known as YouTube.
The Canadian teenager, later known as "Star Wars Kid," found himself alone one afternoon in his school's TV lab with a little too much time on his hands. Grabbing a golf ball retriever, the Star Wars enthusiast flipped on a camera and went about reenacting the light saber techniques of a Jedi Warrior.
The pudgy Jedi went through a full routine, recording over a school basketball game and inadvertently leaving the tape in the camera after finishing up.
A classmate would then find the tape, share it with some friends and "Star Wars Kid" became the talk of his school. Eventually, the 1:48 video would make its way to internet peer-to-peer services, where it gained worldwide fame. It's arrival on YouTube would push things to the next level, going viral and making the dead-serious wannabe Jedi a cultural icon.
It's estimated by The Viral Factory, a viral marketing agency, that "Star Wars Kid" has been viewed close to one billion times in the nine years since its creation. G4's Attack of the Show named the clip the #1 viral Video of all-time.
The Star Wars Kid video also produced a $250,000 lawsuit as the parents of the star sued the schoolmates who initially posted the video on grounds of emotional distress. They claimed that their son "had to endure, and still endures today, harassment and derision from his high-school mates and the public at large" and "will be under psychiatric care for an indefinite amount of time." The lawsuit was later settled out of court for an undisclosed amount of money.