Research In Motion has unveiled its new line of BlackBerry 7 smartphones. The global launch, which will hit the market later this month, is part of an attempt to rebound in the wireless market against players such as Apple and Google.
Last week, Research In Motion announced the layoffs of 2,000 global employees and the retirement of its Chief Operating Officer, Don Morrison. The 11-percent cuts were part of the company’s cost optimization program.
On Wednesday, RIM unveiled its new line of BlackBerry 7 smartphones, which will be its biggest global launch in the company’s history. Each of the five smartphones will feature the “powerful new” BlackBerry 7 Operating System.
RIM will roll out two new BlackBerry Bold models and three BlackBerry Torch models by the end of this month. Each of the models will contain a variety of designs and the “next generation” of hardware and software features.
“The BlackBerry solution offers a best-in-class mobile communications experience that customers love and we think they will be thrilled by the faster performance, enhanced browsing and richer multimedia delivered by these powerful new BlackBerry Bold and BlackBerry Torch smartphones,” said RIM President and co-CEO, Mike Lazaridis, in a press release.
The BlackBerry Bold 9900 and 9930 are thin devices that will feature a touch-screen display, will carry the conventional BlackBerry keyboard and will be the first smartphones to include built-in support for Near Field Communications (NFC).
The BlackBerry Torch 9810 is revamping the Torch 9800 by implementing and enhancing its hardware features and multimedia by including the BlackBerry 7 OS. It will also feature a large 3.2”, high resolution touch display and slide-out keyboard.
The BlackBerry Torch 9850 and 9860 will also have the same features as the 9810, but will contain larger screens using Liquid Graphics technology that can browse games, videos, web pages and photos.
RIM has partnered with 225 carriers and distributors. The release dates for specific devices will be announced in collaboration with RIM’s partners.