Nearly 18 months since Walmart purchased streaming movie service Vudu, the department store giant is now rolling the movie rental service into its Walmart.com service.
Walmart today announced its plans to integrate Vudu, the streaming movie rental service the company purchased roughly 18 months ago, into its online web store. Consumers who frequent Walmart's online store can now rent digital copies of films for between $1 and $5.99 and purchase said digital films for $4.99 and up.
With over 20,000 digital titles, the Vudu integration compliments Walmart's commendable physical library, offering consumers both variety and choice. The digital Vudu titles can be streamed directly in the browser or to one of more than 300 Vudu-enabled Blu-ray players, televisions, and set-top boxes (like the Boxee Box and PlayStation 3).
Vudu has been a leader in online video streaming with their HDX video codec technology, allowing low latency streaming of 1080p high definition video with Dolby Digital 5.1 surround sound.