Fans and media were told to be ready for an announcement Friday via the Jets website
, which would unveil the new primary and secondary Winnipeg Jets logos.
The design of the logo was inspired by the Royal Canadian Air Force, and True North thanked the Department of National Defense for their contributions on the jet design in the logo.
Due to copyright laws, Digital Journal can't show the logo here, but the logo is shown at this link
on the Jets website.
“True North Sports & Entertainment felt it was important for the new Winnipeg Jets to develop a strong new identity,” said Mark Chipman, Chairman & Governor of True North Sports & Entertainment, in a statement on the Jets website. “We felt it was important to authenticate the name Jets and we believe the new logo does that through its connection to our country’s remarkable Air Force heritage, including the rich history and relationship that our city and province have enjoyed with the Canadian Forces.”
After the Atlanta Thrashers were bought and relocated by True North
in late May, it was announced weeks later that the old "Jets" name would stick after a strong show of support for the original Jets, who were relocated to Phoenix in 1996.
With the name set, focus switched on possible logo ideas with a Vancouver-based company running a contest
that saw nearly 190 submissions, according to the Winnipeg Sun.
The Jets will unveil their new uniforms and jersey colors at a later date, but for now merchandise has already started to be sold by the teams official store, Jets Gear, located at the corner of Portage and Hargrave.
With most of the lineup set after the off-season acquisition of Eric Fehr from the Washington Capitals, and the re-signings of key players such as captain Andrew Ladd and Blake Wheeler, fans can now look forward to the start of the regular season, where the Jets will truly test the NHL waters and see if they can compete in a league where the Thrashers finished 25th overall in the standings.
The Jets open their season at home against the Montreal Canadiens on Oct. 9, where 15,000+ will be in attendance at the MTS Centre in downtown Winnipeg.