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article imageAmazon customers will soon be able to stream CBS television shows

By Andrew Moran     Jul 20, 2011 in Business
New York - A new partnership between Amazon and CBS was announced Wednesday that will expand the Amazon Instant Video. This latest agreement, which will be available to Amazon Prime customers, will allow them to stream CBS movie and television shows.
As Netflix boosts its prices and other streaming websites are attempting to gain significant subscribers, Amazon is, yet again, expanding its business model.
Amazon Instant Video service will now be extended after Amazon and CBS executives agreed to a non-exclusive licensing agreement that will allow Amazon Prime customers to instantly download 2,000 episodes from 18 CBS television shows, according to a press release.
This will bring the total number of Amazon streaming content to 8,000 movies and shows.
Although the financial and length terms of the deal were not disclosed, the 18 shows include “Cheers,” “Frasier,” “Medium,” “Numb3rs,” the entire “Star Trek” franchise and “The Tudors.” The added CBS content will initiate this summer.
“Our new deal with CBS makes Amazon Prime even better for customer,” said Amazon.com CEO, Jeff Bezos. “We're excited to add thousands of popular CBS programs to our already great selection, all of which stream at no additional cost to Amazon Prime members.”
“Amazon has created one of the most popular consumer marketplaces in the world, and we are very pleased to make these titles available to their Instant Video and Prime customers,” said CBS President and CEO, Leslie Moonves. “This new agreement represents another meaningful way for us to realize incremental value for CBS's content.”
Amazon Prime is a $79/year service that offers free two-day shipping, one-day shipping for $3.99/item and unlimited streaming of its Amazon Instant Video service at no additional cost.
Even though Amazon has less than half of what Netflix offers (20,000-plus), analysts have noticed that Amazon is gradually increasing its involvement in the online streaming market. The Los Angeles Times notes that Amazon could actually be a contender to purchase video site Hulu.
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