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article imageOfficials 'jump it up' for the launch of Toronto Caribbean fest Special

By Andrew Moran     Jul 12, 2011 in World
Toronto - City and provincial officials helped welcome the launch of the newly-named Toronto Caribbean Carnival, formerly known as Caribana, Tuesday at Nathan Phillips Square City Hall. Organizers and officials urged everyone to "jump it up."
Due to a legal dispute over naming rights, one of Toronto’s largest cultural events, Caribana, was named to the Scotiabank Caribbean Carnival Toronto. The festival’s organizers announced the name change in May after the Ontario Superior Court said they could no longer use the term “Caribana” because the founding group trademarked the name.
The 44th annual Toronto Caribbean Carnival kicked off festivities Tuesday at City Hall where it was welcomed by hundreds of spectators and several city and provincial officials. The event, which celebrates Caribbean cuisine, music and performing arts, brings approximately $400 million to Ontario and has more than a million attendees.
Toronto City Councillor Joe Mihevc
Toronto City Councillor Joe Mihevc
The province of Ontario is supporting the annual event with a $570,000 investment. The City of Toronto is investing a little less than $500,000 and $100,000 reduction in permit fees.
“The Scotiabank Toronto Caribbean Carnival plays an important role in showcasing Ontario as a great place to live, visit and invest,” said Michael Chan, Ontario Minister of Tourism and Culture. “Partnering with the Carnival helps to attract visitors, creates jobs and promotes Ontario's rich diversity.”
City Councillor Joe Mihevc, also dubbed as “Mr. Caribana,” City Councillor Michael Thompson and Toronto Police Chief Bill Blair said the carnival was a great time for all of us to lower our neckties and have a great time. All three of the city representatives urged everyone to “jump it up.”
Ontario Minister of Tourism and Culture Michael Chan
Ontario Minister of Tourism and Culture Michael Chan
There was a mini-protest in front of the Nathan Phillips Square centre stage. The demonstrators argued against the privatization of the annual Caribbean festival. They carried signs stating: “Claim what’s yours: Stop the Scotiabank Take Over,” “Wave Your Flag Against The Privatization Of Caribana” and “Is Scotiabank a Corporate Thief?”
Following intense debates in the council chamber over the Jarvis bike lanes, buyout packages for city employees and graffiti management, Mayor Rob Ford, surrounded by female dancers, came to the two-hour festivities and showed off some of his dance moves at the city square.
The Caribbean Carnival lasts until August 1. Click here for a list of events.
Toronto City Councillor Michael Thompson
Toronto City Councillor Michael Thompson
Toronto Police Chief Bill Blair
Toronto Police Chief Bill Blair
CP24 Weather girl Mika Midolo
CP24 Weather girl Mika Midolo
Toronto Caribbean Carnival Drummer
Toronto Caribbean Carnival Drummer
Toronto Caribbean Carnival performers
Toronto Caribbean Carnival performers
Individuals holding signs against Scotiabank sponsoring the Toronto Caribbean Carnival.
Individuals holding signs against Scotiabank sponsoring the Toronto Caribbean Carnival.
Individuals holding signs against Scotiabank sponsoring the Toronto Caribbean Carnival.
Individuals holding signs against Scotiabank sponsoring the Toronto Caribbean Carnival.
Individuals holding signs against Scotiabank sponsoring the Toronto Caribbean Carnival.
Individuals holding signs against Scotiabank sponsoring the Toronto Caribbean Carnival.
More about toronto caribbean carnival, Caribana, City hall, Rob Ford, Bill blair
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