Tech giant Google has released their first eReader and will match the prices of both the Amazon Kindle and Nook Simple Touch Reader at a major retailer.
Dubbed the iriver Story HD, Google has decided to enter the market of eReaders with a Kindle look-alike, reports Mashable. This will supplement their online bookstore Google eBooks, which previously had the user download the ebook online from a computer and then upload the ebook to an eReader. Users can now browse Google eBooks on the iriver Story HD.
In much the same fashion as the Kindle, the iriver Story also seems to use a similar "eink" technology which makes it easier to read in longer bouts, but, takes longer to load websites and other online content.
The iriver Story HD has access to 3 million free ebooks as well as the countless paid ebooks found on Google eBooks, which are accessed via a Wi-Fi connection. Google's ebook project began in December and has been steadily growing, with millions of published works and thousands of major and independent publishers.
Priced the same as the Kindle and Nook, at $139.99, the iriver Story will be made available exclusively to Target on July 17.
Ebooks have grown from a fledgling market to a multimillion dollar industry in little over a year, 2010 Q3 earnings in the United States reached 119.7 million as stated by the International Digital Publishing Forum and continue to grow steadily.