A video showing 365 layers of makeup being applied to the face of Belgian model Hannelore Knuts has gone viral online. It took almost nine hours to apply the makeup.
Dutch directors Lernert and Sander (Sander Plug and Lernert Engelberts) worked with makeup artist Ferry van der Nat and his assistant Vanessa Chan, who applied Ellis Faas products on to Knuts' face, to create a short called Natural Beauty.
“We always wanted to do something with makeup," the directors wrote in an e-mail to The Star. "We're always amazed if we see a woman walking with too much makeup on. We're gay, so they're not our target group, but we just can't understand what straight guys like about girls with a pancake on their face. It's this artificial scented layer in between when you start snogging."
Knuts, who was recently named the new face of Swiss fashion house Akris, remained with her face framed between two white panels during the shoot, forcing her to eat and drink from a straw. It took almost nine hours to apply all of the layers.
Seven bottles of foundation, two bottles of eye makeup, three lip pens and two bottles of blush were used -a total of 228.40ml of makeup. An airbrush gun was used to apply the foundation.
"We tested a 100-layer session a few days before on our intern, who is a man," states the information on the Nowness website. "We wanted to make sure that this amount of makeup wouldn't kill a person. It didn't kill our intern so we trusted everything would be fine on Hannelore."
The Nowness Facebook page has behind-the-scenes photos of the session.
“We just loved the experiment," The Star quoted Sander and Lernert as saying. "But girls, keep it simple and light.”
The duo have created other unusual vidoes, where a chocolate rabbit was melted with a hair dryer, and sex toys were created from household appliances.