In spite of the crippling hack attacks on their networks and a third consecutive year posting a loss, Sony is still the 'most valued brand' in Asia, according to a cross-market survey.
The survey was conducted by TNS, one of the world's largest market research organizations. According to the published survey, more than 3,000 people from 10 markets, including Australia, China, India and Japan, were asked which brand was best and second best across 12 major product areas.
Sony won the top slot in a field of 1,000 distinct brands because it offers a wider range of products that fit into several categories, Gizmodo reports. Additionally, a spokesperson for TNS said, Sony benefits from tremendous brand recognition in the Asian market.
The survey results come in spite of the fact that Sony has suffered from a number of major setbacks over the past few years, including several crippling security breaches and three straight years of monetary losses totalling over $4.5 billion.
Now, Sony is attempting to turn the page on their string of bad luck. The corporation is aiming to restore their networks sometime this week, and Sony CEO Howard Stringer slashed his salary 16 per cent.
Whether these and other measures to be taken by the company will work remains to be seen, but Sony's strong brand recognition in their home markets could prove to be key to any potential rally.