Microsoft's Bing and China's top search engine Baidu have signed a deal to help leverage Baidu's growing popularity in China with English driven search results.
To further cement their search engine power Microsoft will be cooperating with Baidu, the biggest search engine currently used in China, beating out even Google, reports CNET. This deal will help Microsoft root itself in the highly populous country which Google previously had troubles with because of censorship problems.
The New York Times reports that Microsoft will provide English search queries for Baidu, which are becoming increasingly popular to search for. Microsoft's search engine, Bing, will start to help populate English driven searches by year's end.
In the New York Times article, Microsoft's senior global vice president Shen Xiangyang said: "Bing's cooperation with Baidu will allow the vast Baidu users to receive better English search experiences and results and allow more Chinese users to experience Bing."
Currently, Baidu owns 83 percent market share in China with Google close in second place. In the past, Google had problems with Beijing's strict censorship policies and moved their opeations to Hong Kong which do not have censorship policies set in place. Microsoft will more than likely be complying with Beijing's censors in order to work in mainland China and tap into Baidu's reported 470 million users.
Bing is rising in popularity globally, as CNET reported Microsoft's search engine is gaining a bigger market share while Google recently lost a fraction of their users.