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article imageWikiLeaks founder parodies classic Mastercard commercial

By Abigail Prendergast     Jul 2, 2011 in Politics
Julian Assange, the creator of WikiLeaks has decided to give Mastercard a taste of their own medicine by spoofing their "priceless" advertisements in response to their allegedly shady business tactics.
Your radiant Volcom striped swimsuit for hitting the pool: $99.00. Your sleek JVC KD-HDR40 car stereo for your treks to the beach: $100.00. Your brand new 160 gigabyte Sony Playstation 3 to kick back with at home while basking in central air conditioning: $300.00. A summer full of “watching the world change as a result of your work: priceless.”
Julian Assange, the mastermind behind the government-ousting WikiLeaks has unveiled what is said to be a profoundly clever response to credit card colossus Mastercard. The company along with Visa, commerce giant PayPal and financial services company Western Union are said to have retained $15 million since bailing out of processing the whistle-blower website's donations last year according to the 39-year-old editor-in-chief.
For those of you who are unaware as to what the non-profit WikiLeaks does, their purpose is to collect data from anonymous sources in order to expose corrupt government conspiracies in the hopes that such practices will assist those who are under oppression and citizens who suspect highly unethical conduct on the part of their administrative officials. These gambits are not without controversy and have been under scrutiny and even attack by several bureaucratic bodies all over the world. Despite all of this backlash, Assange who is a former computer hacker did not back down as a result of this pressure. In this case, he provided his own spin on a slogan one of his powerful adversaries invented and dished it back in their direction.
The one minute and one second long video spoof of the popular Mastercard advertisements features Assange himself informing the public of how much money it takes to keep WikiLeaks afloat. Including $1 million tackling lawsuits and another $500 thousand for the founder's own house arrest.
Regardless of the high finances it requires to keep the website running, the phony commercial indicates that the Australian-born Assange takes pride in all that he does and finds it to be greatly rewarding to make a difference. WikiLeaks posted the short parody on the video-sharing website, Vimeo and included the following text to accompany it: “What do Mastercard, Visa, Bank of America, Paypal and Western Union all have in common? They help you pay for what you want? Well, yes... that is unless you want to help WikiLeaks make the world a better place. To see the shocking details, please go to​support.html.”
Julian Assange and his organization are by no means the first group of people to do their own version of Mastercard's famous campaign, but apparently what makes this particular spoof innovative is its direct retaliation toward the credit card company – or any others of the like for that matter. The tail end of the video gives viewers a link to follow in order to contribute funds and wraps up saying “There are some people who don't like change. For everyone else, there's WikiLeaks.”
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