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article imageSiemens asks: What is a green city?

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By Michael Krebs     Jun 27, 2011 in Environment
In a fresh advertising campaign appearing online on Twitter, Washington Post and Huffington Post, Siemens USA asks readers and social media junkies to help define the green city.
In an advertising campaign that launched on Monday, Siemens USA posed an open ended question on the nature of a sustainable "green" city.
The sponsored "green city" hashtag on Twitter read "What's a green city to you, how is your city green, how can it be more sustainable? Use #GreenCity & share your thoughts."
As of 2:00 pm Eastern time on Monday the sponsored hashtag had been retweeted 219 times and a variety of solutions had been provided.
"Bike paths, renewable energy, increased recycling, urban gardens & roof top solar panels, just a few of the suggestions so far," the Siemens USA Twitter feed stated.
The campaign was also promoted Monday on the homepage of the Washington Post and Huffington Post. The Washington Post message featured a skinned homepage and the advertisement on the Huffington Post allowed for tweeting on the "green city" theme within the ad unit itself.
German cities are considered among Europe's greenest, according to The Local. Siemens very much intends to bring their German engineering to the United States, and the engineering conglomerate has been winning US contracts along the way.
Siemens currently employs 60,000 Americans within the United States. The firm's "green city" solutions include high-speed rail, smart buildings, smart grid technologies, and efficient energy distribution.
The "green city" campaign is part of a larger "Answers" initiative from the company.
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