“I wanted to give something back to the fans that have followed Harry so devotedly over the years, and to bring the stories to a new digital generation. I hope fans and those new to Harry will have as much fun helping to shape Pottermore as I have. Just as I have contributed to the website, everyone else will be able to join in by submitting their own comments, drawings and other content in a safe and friendly environment – Pottermore has been designed as a place to share the stories with your friends as you journey through the site,” J.K. Rowlings
said in a press release.
Pottermore's coming soon page launched just 36 hours ago and has already had over a million visits.
Rowling has written new material about the characters, places and objects from the Harry potter novels. In time there will be an online shop for Harry Potter eBooks at Pottermore.
Fans can buy material as audio books and ebooks.
When the site officially launches in October it will offer English, French, Italian, German and Spanish.
Visitors will be able to join Hogwarts, visit Diagon Alley and compete for the House Cup.
Starting today visitors can submit email addresses at the site to be contacted by the site following the opening of registration on 31st July, Harry’s birthday.