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article imageSarah Palin and daughter Bristol trademark their names

By Lynn Herrmann     Jun 22, 2011 in Politics
Washington - Riding a wave of media buzz, former vice presidential candidate Sarah Palin and her daughter Bristol have fulfilled requirements to successfully trademark their names.
The names Sarah Palin and Bristol Palin will soon carry the ® symbol after them, as the culmination of a months-long process for the two celebrities appears at hand, thanks to approval of their trademark applications by the US Patent and Trademark Office (USPTO).
The marketing move appears designed at allowing the former Alaskan short-term governor to cash in on the 40-plus million voting Americans who previously considered her vice presidential material. For her daughter, Bristol, the move appears to be monetary as well.
Palin’s trademark will cover two areas. One is “educational and entertainment services, namely, providing motivational speaking services in the field of politics, culture, business and values” while the other area is “information about political elections” and “a website featuring information about political issues,” according to the Wall Street Journal. Her trademark fee for the two areas was $650. Her daughter’s fee was $325.
Bristol’s trademark will pertain to “educational and entertainment services, namely providing motivational speaking services in the field of life choices,” WSJ notes. Bristol became a household name when an unplanned pregnancy cast her into the national spotlight and on the front covers of celebrity magazines.
Bristol recently landed a gig as an abstinence spokesperson for the Candies Foundation, a stint which will earn her $262,500. According to Michelle Goldberg with the Daily Beast, the younger Palin’s message is
getting pregnant is a great way to make money for doing nothing.
Palin’s trademark application was filed on Nov. 5, just three days after last year’s mid-term elections which saw sweeping Republican gains throughout the political spectrum. Bristol’s application was filed on September 15, just days before her “Dancing With the Stars” premier.
A USPTO Notice of Publication was issued May 17, giving any party who believed it could have been damaged by Palin’s trademark move 30 days to file a notice of opposition.
The deadline for challenging Palin’s application passed last Friday, and apparently there were no challenges, so it appears likely she, and her daughter, will receive their USPTO trademarks within three months.
The Atlantic suggests the Palin’s trademark move is designed at creating profits, not a presidential run. With Texas Governor Rick Perry making waves about a possible White House bid, Palin could easily see huge amounts of money by staying out of the Republican presidential race. Recent history proves she is capable of generating huge amounts of cash just by being Sarah Palin.
Part of Palin’s “educational and entertainment services” came recently when, on her One Nation bus tour, she offered up a personal interpretation of US history noting, on his famous midnight ride, Paul Revere warned the British that the British were coming.
Palin’s trademark application, and her daughter’s , were not without a couple of glitches. The applications, initially filed with USPTO by Alaskan attorney Thomas Van Flein, failed to provide the required applicant signatures, a move resulting in a slight delay in the approval process.
Politics Daily notes celebrities perform the name trademark routine to protect their brand, or image, from those who might want to profit from their likeness or conduct inappropriate uses of their name.
Although hiring an attorney is a logical choice for many seeking to trademark their name, the process can be done online through various organizations. Costs for a trademark usually cost several hundred dollars.
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