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article image1,600 Michael Jackson fans collaborate on new music video

By Owen Weldon     Jun 14, 2011 in Entertainment
Michael Jackson died a couple years ago, but it is evident that his legacy still lives on and that people have not forgotten about him. Around 1,600 Jackson fans have come together to collaborate on a new music video.
“Behind The Mask” is a song from Jackson’s album that was dropped back in December. Well the “Behind The Mask” project was launched back in March. Jackson’s fans were asked to contribute to the song by sending in crowd reactions to the video and too send in lyrics as well as dance moves. Fans were able to send in their contributions to a particular websites, using a split-screen template. Fans were able to upload their contributions at the same exact moment that a certain lyric, dance move or reaction took place in the music video. The video is now one music video that features all of these snippets that fans have sent in.
Dennis Liu is the director behind “Behind the Mask” and he and his team wanted the music video released sometime in April. Fans from 103 countries sent in thousands of submissions and this is why the project took a little longer to produce and release, says Liu.
Fans from all over the world really got into this idea, and a flash mob from Russia even sent in a clip of them performing a Jackson dance. A fan even drew a portrait of Jackson right in the snow, and although the quality of the film was not perfect, Liu said that it really showed what this whole project was about.
The music video was kept quiet up until Tuesday, when it was finally given to Evolver.fm. Tuesday was also when the music video was released on Jackson’s official Facebook page, where the video has since gone viral, according to Wired.
The entire project wouldn’t have been possible without the estate of Michael Jackson and Sony Music because they were the ones behind the project, according to Desihits.
There were more than 1,600 fans who sent in contributions, but Liu only chose 1,600 clips to use for the project.
More about Michael jackson, Jackson, Video, Michael, Music video
 
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