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article imageBraun Corporation: Helping people with physical disabilities Special

By Gibril Koroma     Jun 13, 2011 in Business
Greg Cook, is Vice President of Marketing and Sales at Braun Corporation, makers of unique vehicles and lift products. I recently asked him some questions about his company and its products.
Gibril Koroma: Please tell us a bit about your company’s history.
Greg Cook: The Braun Corporation is the largest manufacturer of wheelchair accessible vans, ramps, and wheelchair lifts worldwide and enables people with physical disabilities to regain mobility and lead active and independent lives.
Greg Cook  Vice President  Marketing and Sales  Braun Corporation.
Greg Cook, Vice President, Marketing and Sales, Braun Corporation.
Braun Corporation
The Indiana-based company was founded by Ralph Braun, who was diagnosed with spinal muscular atrophy at a young age and unable to walk by age 15. Ralph was motivated by his disability to invent the world’s first electric scooter (the Tri-Wheeler) and wheelchair lift (the Lift-A-Way) in his parents’ garage. Word spread and demand for the product increased, resulting in the birth of Save-A-Step Manufacturing, which ultimately became The Braun Corporation.
The company offers the most diverse line of vehicle platforms in the industry, including the most popular minivan models from Dodge/Chrysler, Honda, and Toyota. For more information, or to find a dealer near you, please visit www.braunability.com.
GK: What type of vehicle do you sell and what’s the price range?
GC:Our main export business are wheelchair lifts that are adapted to local vehicles. Braun also sells mobility vehicles which are converted Honda, Toyota, Dodge and Chrysler vehicles. The vehicles then have their floors lowered and hand controls are added to make the vehicle accessible to people in wheelchairs. The vehicles typically cost between $40,000 to $50,000.
GK:Are you interested in any overseas markets? If yes, which countries or regions are you interested in?
GC: Yes, we have several international dealers, however not so much in Africa. We have also recently purchased a stake in a Swedish/UK company to build our European/Middle East markets.
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