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Computers take orders at UK McDonald's

By Marni Zaretsky     May 16, 2011 in Technology
Fast-food giant McDonald's plans to replace human workers with technology that will revolutionize the way European customers order their meals.
Touchscreen terminals and swipe cards will replace McDonald's cashiers at 7,000 European locations, according to MSNBC .
The fast-food chain is adopting digital ordering systems for more convenience and faster service. In response to the exchange, the company hopes to attract a more tech-dependent, "cash-strapped" customer.
“Ordering food has not changed for 30 or 40 years,” said Steve Easterbrook, president of McDonald’s Europe, the Financial Times reports.
According to Fox Business, Easterbrook said the terminals would improve efficiency in the ordering process by making transactions shorter than traditional methods. The new terminals will phase out cash payment methods, accepting only debit and credit card transactions.
Computer interfaces will also allow McDonald’s to collect information about its customers and their ordering habits. No word yet on whether or not McDonald’s plans to bring the technology to North America.
Last month, McDonald's announced a hiring spree in the U.S. with the hope of increasing their workforce to 700,000 in the country.
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