Change of scenery: after New York, some of the upcoming episodes of Sesame Street will be set in some back streets of a small village in Pakistan.
Pakistan's schooling system is in such a bad shape that religious conservatism and integrism are on the rise while the economy is stagnating.
The U.S. government (USAid) is so convinced of the educative virtues of the famous series that 20 million dollars will be invested to provide 78 episodes (4 years) for young Urdu Pakistanis. Following the original formula, each episode will focus learning a letter and a digit. "The idea is to prepare children for learning, "said a project manager at Lahore.
Not all of the puppets from the original series will participate, but "Strong female characters" certainly will, and the values of tolerance and equity will be put forward. The United States hope to help 3 million children, which is way much more than they could do by investing the same amount in the construction of schools.