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article imageNew TV show about apps, mobile industry coming to Canada Special

By David Silverberg     Mar 28, 2011 in Technology
A TV show all about apps and their developers is premiering in Canada on Tuesday, on BNN. Featuring popular tech pundit Amber MacArthur, App Central will look at some of the top apps and the people who enjoy using them.
In what appears to be a TV first, a 30-minute weekly show about smartphone and tablet PC applications is debuting in Canada this week. App Central is a co-production between BNN and CP24, and will be broadcast on BNN on March 29 at 8 p.m. ET, and later on CP24 on April 3 at 10:30 a.m ET.
Available only in Canada and online, App Central will cover "some of the hottest apps, including where you can get them and how they can be used in everyday life," the show's website states.
For instance, the show will look at unique apps that scan bar codes or boost video viewing capability. Celebrities and everyday Canadians will also discuss what kind of apps they enjoy. Several segments will interview developers and major players in the mobile industry.
Co-host Michael Hainsworth says Canada needs this kind of tech show. "Wading through world of apps can be a daunting task and the idea here is to talk about the best of best," he notes in an interview. "We want this show to appeal to many kinds of viewers, not just nerds."
Hainsworth says the show has "wiggle room" to expand its scope. If viewers get bored of all the apps talk, they can review more gadgets, something reporter Kris Abel does in each show. Expect a segment on a voice-activated alarm clock, Hainsworth says.
Co-host Amber MacArthur, well-known for her Webnation program on CP24, sat down with author Margaret Atwood to play Angry Birds with her, and she attended the Juno Awards to learn what musicians had on their smartphones. It's all part of making a show that tries to be informative and entertaining, she says.
Co-host Amber MacArthur using her cellphone during a taping of the TV show App Central
Co-host Amber MacArthur using her cellphone during a taping of the TV show App Central
Courtesy CTV
image:85715:2::0
"It's important to have that focus on personalities, so we don't just talk about the tech side of apps," MacArthur says.
She plans on monitoring what fans say about the show via its Twitter feed and Facebook page, in order to learn about the show's future direction. If tablet PCs become more popular among Canadians, she says, then App Central may look at more tablet apps.
MacArthur says the mobile space is maturing rapidly, so much so her next book might focus on leveraging mobile media.
For more information on Web, technology and business trends affecting media, visit our sister site Future of Media.
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