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article imageMedia Matters plans 'guerrilla warfare' against Fox News

By Michael Krebs     Mar 27, 2011 in Politics
The Liberal organization, Media Matters, has announced its intention to go to war with Fox News and the Rupert Murdoch-piloted parent company News Corporation.
Media Matters has decided to dedicate itself exclusively to combating what it sees as the Conservative agenda of Fox News and its parent company News Corporation. According to a report in Politico, the Liberal media monitoring organization has announced its intention to pursue “guerrilla warfare and sabotage” against the Fox News cable network.
"Media Matters for America is a Web-based, not-for-profit, 501(c)(3) progressive research and information center dedicated to comprehensively monitoring, analyzing, and correcting conservative misinformation in the U.S. media," the organization states, defining itself. But the promise of exposing "misinformation" may be a tricky prospect, particularly when comparing Fox News to other opinionated cable news sources like the more Liberal-oriented MSNBC.
"The group, launched as a more traditional media critic, has all but abandoned its monitoring of newspapers and other television networks and is narrowing its focus to Fox and a handful of conservative websites, which its leaders view as political organizations and the 'nerve center' of the conservative movement," Ben Smith of Politico reported.
While Fox News receives generous criticism for the positions furthered by its commentary programming, it is by far the cable news ratings leader.
In a sampling provided by TV By The Numbers of a typical weeknight, looking at Thursday March 24, Fox News outreached CNN, MSNBC, CNBC, and Headline News by wide margins. In the lucrative prime-time day part, Fox News reached 2.2 million viewers, while MSNBC had just 858,000, CNN attracted 743,000, Headline News reached 383,000, and CNBC had 176,000 viewers.
Media Matters depends on donations and operates on a $10 million annual budget, according to David Brock, founder and chairman of the Media Matters organization.
The intention, according to Media Matters CEO Matt Butler in a Washington Post reader interview last week, is simply "to make the progressive voices stronger so they can be heard equally."
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