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In the Media

article imageHuffington Post to launch UK edition

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By Jane Fazackarley
Mar 25, 2011 in Business
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The Huffington Post will launch a UK edition in the summer as part of plans for an international expansion of the site, it was announced yesterday.
Arianna Huffington made the announcement at this year's Changing Media summit, a two-day event which is hosted by the Guardian newspaper.
It is reported that the UK model will be much the same as the US version of the site with a team of paid writers and editors and unpaid bloggers.
The announcement came after Huffington met with her team in London and on Wednesday it was decided to bring the launch of the UK site forward.
The Independent quote Huffington as saying:
"This is a great moment and a great opportunity."
"It is a natural progression. The team is already in place here and it means bringing together everything we've been doing since the merger; all the brands we've chosen to invest in. The design team has been working on mock-ups of how the UK site would look."
Earlier this year it was announced that the Huffington Post had agreed to a $315 million deal with AOL.
Talking about the AOL deal at the time Huffington said:
"We are fusing a legendary and powerful new media brand with a vibrant, innovative news organization, known for its distinctive voice, a highly engaged audience, an expertise in community-building, and a track record for demystifying the news and putting flesh and blood on the data while drawing our audience into the conversation."
"By uniting AOL and The Huffington Post, we are creating one of the largest destinations for smart content and community on the Internet. And we intend to keep making it better and better."
In a recent interview with the Telegraph Huffington defended the decision not to pay bloggers and also discussed the AOL deal.
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