The campaign began on 6 March on the Epic Step
website, taking six days and 195 pledges to reach its target of $4300.
Pledges came from across the globe, with support for the campaign from Sweden, Canada, Germany, Australia and Brazil, as well as from across the United Sates of America.
The campaign founder writes
: "It is my sincere hope that everyone who believes in freedom of speech and transparency in government will take action [...] We need to show our elected officials that we defend WikiLeaks [...] Billboards in L.A. can produce over 1.5 million views in a single month."
"Advertising power rests with big corporations or well-funded special interests," says the campaign website, "you probably can't afford a billboard on your own."
Currently in alpha stage with only a small number of campaigns running, the website intends to support messages for any purpose: "Political, religious, environmental, sports and everything in between." Others are running in support of rescued dog adoption, "Charlie Sheen has Tiger Blood," and "Lakers Rule Your City," to be placed in New Orleans before the upcoming NBA basketball playoff games.
A second campaign in support of Wikileaks
is underway for a billboard in Chicago.
Rumours suggest that Epic Step intend to extend their campaign capabilities to other countries.
The billboard is located on the corner of Santa Monica Boulevard and North Highland Avenue, Hollywood.