Starting on Tuesday, if users “like” a Warner Bros. movie’s official Facebook page they will be able to rent them for $3. Select films are available now, starting with “The Dark Knight
”. The user will be allowed 48 hours to rent the film and watch it.
Testing out movie rentals with Facebook puts pressure on Netflix, who is currently teamed up with Warner Bros and other studios. Time Warner Chief Executive Officer Jeffrey Bewkes has said
that the price of unlimited streaming and subscriptions of DVD’s lowers the value of premium programming. He’s also considering making the company wait longer and pay more for TV shows and movies.
Although this new way of renting films may sound catchy, it doesn’t pose as a credible threat yet. Companies like Netflix and Redbox are still popular. Unlike them, Facebook isn’t available on storefronts; they charge per view of the movie, and cannot be viewed on a larger screen. It does though have potential to be a top contributor to the entertainment world.
If Warner Bros. chooses Facebook to be a platform they increase their global distribution. Facebook can be used all over the world, while Netflix is only offered in the U.S. and Canada.