Scheduled to launch this Wednesday, The Daily
has been delayed for several weeks, or even months, according to media reports
. iPad owners will have to wait a bit longer to their hands on the iPad-specific publication created by Murdoch's News Corp.
But at the very least, hints of The Daily's looks and function are being revealed on the Web. Damon Kiesow of Poynter.org
said he got a sneak peek of the source code of its recently-launched companion website, The Daily.com. The front page is dominated by photos, and Kiesow spotted two headlines that may or may not relate to actual articles: "Oprah’s Biggest Gamble” and “A Bridge Too Favre.”
He also said
The Daily may include an embedded video player and "the availability of Facebook, Twitter, Digg, Reddit and Newsvine article sharing options."
out other details: The Daily will include a multi-story front page, but "magazine-style layouts within, as well as graphics that take advantage of the iPad's capabilities in terms of rotating, pinching and swiping and video culled from News Corp. outlets."
Ads will also be super-sized. AdAge quotes
Porter Gale, VP-marketing at Virgin America, saying: "This will allow us to use images that can be turned around in a 3-D motion and that's going to make it much more creative and memorable."
One hundred writers, editors and designers have been hired to work on the project. Subscriptions will cost 99¢ a week after a two-week trial through Apple's App Store.
Apple's iPad is the sole device to offer The Daily at launch, although AdAge reports
Murdoch is planning to spread The Daily to other tablet devices, such as Android and BlackBerry devices.
Andy Chapman, head of digital trading at WPP's Mindshare, is optimistic
about The Daily's chances: "This will be a good temperature check for the marketplace for what consumers' financial threshold is for good content. We're all waiting to see where the audience gravitates."
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