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article imageNew single release policy to be implemented by Sony and Universal

By Adeline Yuboco     Jan 17, 2011 in Entertainment
London - Sony and Universal Records—two of the world's largest labels—will be implementing a new policy that will allow single tracks to be available on the day they are released to radio stations.
Dubbed "On Air, On Sale," the policy is reported to be in effect on Tuesday, February 1, 2011, in an effort to encourage music fans to buy songs as opposed to downloading illegal copies over the Internet, Digital Spy reports.
The changes will initially be implemented in the UK, although David Joseph—Chairman of Universal Music UK—said that he is confident that record labels in other parts of the world in the coming months.
Already, the said policy is getting the thumbs-up sign from recording artists and other individuals in the UK music industry. Jessie J—winner of the Critics' Choice Brit Award—told BBC News that such a policy will help combat music piracy, which has greatly affected the ability of recording artists to make another album.
"If you steal music I can't then give you more because I'm not proving to the label that I'm someone that's going to earn them money for them to keep me," she points out.
Martin Talbot, managing director of Official Charts Company, shares in the artist's sentiments.
"The concern to date has been that in that gap between a record becoming available on radio and becoming available to buy, people have found other ways to access that music," he said, referring to the six-week time difference between a single played on the radio and being sold in record stores. "This will potentially mean bigger sales of bigger records as well."
The change was also welcomed by the Featured Artists Coalition, a group of over 1,500 artists—including Ed O'Brien of Radiohead, Nick Mason of Pink Floyd, and Dave Rowntree of Blur—who campaigns for the protection of the rights of performers and musicians in the UK.
"We welcome the move by several of the major and independent labels to move to same day retail and airplay single releases,” they said in a statement to GigWise.
More about Singles, Recording artists, Music piracy
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