Canadians are world leaders in YouTube viewing, Facebook members

Canadians are the world leaders in viewing YouTube, have the highest percentage of Internet users on Facebook and have out-tweeted Americans, according to comScore, a company that measures digital activity.

Reported in Postmedia News, 17.6 million Canadians, or 71% of Canadian Internet users, visit YouTube every month; this is more than any other country in the world. Meanwhile, 55% of the American Internet users view YouTube every month. The age group in Canada to use YouTube most is between 18 and 24; they spend an average of 360 minutes viewing videos every month. Coming in second are those under 17; they average 350 minutes. Canadians between 25 and 34 watch an average of 338 minutes, those between 35 and 54 watch an average of 297 minutes, while those over 55 watch a mere 155 minutes monthly. It’s not only YouTube that Canadians are embracing with such open arms. As stated in Postmedia News’ report, CBC, CTV, and Global have all seen growth in their online content viewing. Canadians are also world leaders on Facebook - with 83.1% of Internet users using the social networking site. To compare, only 71.5% of the American online population uses Facebook. It doesn’t end there; Canadians have also out-tweeted Americans with 13.7% of Canadians on Twitter every month, whereas Americans lag behind at 11.3%. Bryan Segal, comScore’s Canadian VP told Postmedia News, “When it comes to communication, when it comes to Facebook, when it comes to a lot of these web 2.0 tools, community-based, Canadians are really highly sophisticated.” Segal added, “We are content-heavy and media-heavy and I think that is one of the great things about our country.”