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article imageBreast-baring fundraiser causes controversy

By Lynn Curwin     Dec 1, 2010 in World
The way in which a New Zealand-based website is raising money to battle breast cancer has caused controversy, as the site is asking readers to post photos of their breasts online.
Some people are supportive of the nzgirl campaign aimed at raising both money and awareness for breast cancer, while others feel it is mainly a way to get more hits.
The campaign is definitely drawing attention. Wednesday morning the site crashed because of the high level of traffic.
“We're celebrating boobs in all their glory with our nzgirl "Our favourite: Breasts" campaign! Submit your favourite shot of your boobs anonymously below and help us raise money for breast cancer research,” states the message on the site.
“For every 50 sets of "lovely pairs" aka boobs uploaded, we'll donate $1000* to breast cancer research.
“The beauty of it is that in the nzgirl way, YOUR involvement can be in any shape/form you feel comfortable - whether you upload a shot of your naked breasts, your breasts in your favourite bra/dress/bikini or something more creative that best represents your favourite aspect of your boobs.”
The New Zealand Herald reported that one woman, who is a lawyer and mother, said the campaign came close to breaking child pornography laws.
Nzgirl.co.nz founder Jenene Freer said those who are under 16 are not encouraged to use the site.
"Most of our members are in their mid to late 20s,” she said. “We're pretty confident on where we stand on it."
The website features site with tips encouraging women to take care of their breasts and have regular mammograms, and Freer added that people had contacted them to say they had ordered a mammogram or checked their breasts as a result of the campaign.
Some site users had concerns with the ability to rate favourites from among the photos, saying this could make some people feel bad.
"Regular nzgirl readers will know that the "favourite" concept is more about the overall approach we have with our site - each submission requires readers to describe their favourite aspect of their breasts and every set of boobs will pass through the homepage spot as a favourite,” said Tee Twyford, editor and general manager of nzgirl.
She added that she hopes the campaign will help readers “see a really broad spectrum of 'real' breasts.”
Nzgirl’s aim is to have 250 photos uploaded, which will mean a $5000 donation to a breast cancer research charity of their reader’s choice.
There have been more than 60 photos added at this time.
More about Breast, Fundraiser, Controversy, Bare, Cancer
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