Several Black Friday shoppers eager to get great holiday deals were trampled Friday morning as desperation to get bargains caused the crowd to surge through the opened store doors, at a Target in North Buffalo, New York
A CNN affiliate WIVB had a camera inside the Target and captured the drama. People at the front of their line were pushed to the floor when doors opened. The commotion and screams drew additional store staff to the entrance to stop the stampede and sort the crowd out.
One shopper told WIVB: "It went from controlled to a mob in less than five minutes and it just got nasty. Several people had cut into the line, angering the crowd," shopper Rich Mathewson said.
After it happened, one man bent over in pain but he took off into the North Buffalo Target store seconds later, along with everyone else. Seconds after the pile up, shoppers got back to business, said News 4.
Workers at the store managed to get the crowd under control soon after the incident.
"The safety of our guests and team members is a top priority," Target spokeswoman Jessica Carlson said in a statement issued to the media. "We take this incident very seriously. Target plans well in advance of Black Friday and employs numerous crowd management tactics to prevent incidents. We continually analyze and improve those plans, and will do so in this case, to help ensure a safe and enjoyable shopping experience."